Bum Marketing Is It The Same As Article Marketing

The bum marketing method is devised to be a simple if not completely fool proof method of article marketing that allows you to earn commissions from affiliate product sales, AdSense, product sales and so on. Bum marketing is designed to take the article marketing concept to the next level by creating a full proof means to earn money online by writing keyword optimized articles for niches that are not getting enough exposure and to submit them to popular article websites so that search engines can pick them up. This method of marketing will allow you to earn significant affiliate commissions, in addition to getting opt-in newsletter sign ups and generating money from the sales of your own products, provided that you follow the process correctly.

Bum marketing is not the same as traditional article marketing, but is rather an improvement upon traditional article marketing to generate income rather than simply traffic or linking. Bum marketing is a marketing style that was designed and popularized by a man named Travis Sago. The reason why it is called bum marketing is because it is meant to be so simple and straight forward that if a bum off the street was given a computer with internet access, he would be able to generate money with this form of marketing in no time at all. Bum marketing is a unique form of article marketing to generate revenue because it is one of very few occasions where making money is possible without spending any money.

In a nutshell, here is the basic concept behind bum marketing, which should explain how it differs from traditional article marketing:

1 – First you find a low competition niche that is largely untapped.

2 – Next you find an affiliate program that has a product that compliments the niche and pays a decent commission.

3 – Next you research keywords that are low competition but that you can easily write articles about.

4 – The next step is to write articles based on these low competition keywords and keyword phrases.

5 – Now you will submit your articles to popular article directories so that Google and other major search engines will pick them up and display them in search results.

6 – Finally, you earn affiliate commissions, make money from selling your own products, earn opt in newsletter signatures and earn adsense revenue without spending a dime in the process.

This is similar to regular article marketing, but much more emphasis is placed on earning income through affiliate products than you would normally see in traditional article marketing which is why bum marketing is a completely unique concept to your traditional article marketing concept. While bum marketing is based on article marketing, it has a much more unique end result, and is more ideal for people looking to make money over simply generating customers and visitors.

Dedicated To Your Success,

Bill Clemens

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What Is Opt-In Email Marketing

Have you ever wondered what “opt-in email marketing” is and how it compares to bulk e-mail marketing? Being a ‘newbie’ to Internet marketing, and likely having limited funds, can leave entrepreneurs feeling lost in terms of marketing and they end up turning to extreme cost saving options like free classifieds and newsgroup sites.  Most marketing experts will tell you that these efforts are not only time consuming, they afford very few results.

Internet marketing experts have compiled countless studies as to why Internet marketing works, as well as the techniques that are proven successful.  In addition to the techniques that are proven successful. Studies have also revealed techniques that prove unsuccessful.  If you’re interested in learning more about e-mail marketing help promote your business consider the following information before you decide on a method of advertisement.

First let’s look at the process of sending unsolicited bulk e-mail:

Unsolicited Bulk E-Mail is the practice of sending out huge quantities of e-mail to a massive list of e-mail addresses that remain unverified or qualified.  This practice is considered incredibly controversial and in many cases may be against the law.  If you’re considering this marketing tactic for your business; you must be incredibly cautious.  Using unverified bulk e-mailing practices to promote your company could put your business and your reputation at risk; not to mention the possibility of huge financial fines and jail.

The appeal of unsolicited email marketing, for many aggressive entrepreneurs, is very dramatic, and it has become incredibly popular because it’s extremely inexpensive.  Bulk e-mailing costs much less than standard mailing and is less labor intensive.  Postage costs alone can cut into the profits of a growing company quite dramatically.  To offset the costs, many companies will resort to the less expensive route, even though the risk is very high.

Unfortunately, massive bulk e-mail to unsolicited clients is considered in poor taste.  In most cases, potential customers will simply ignore your incoming e-mail block your website or have you forwarded to a junk mail folder.  The worst-case scenario would include your company’s website being reported to an Internet service provider resulting in your website being permanently banned from the World Wide Web.  The bottom line is this; bulk e-mailing to unsolicited customers simply doesn’t work.  It doesn’t get you leads and the risk is far too great.

Now let’s review the practice of direct opt in e-mail marketing:

Opt in direct e-mail is the practice of sending out company e-mail to recipients that have requested contact with your company.  It is possible to hire a company that will specialize in direct e-mail in order to promote your company legally, and without the hassles of bulk e-mail to unsolicited customers.  Opt in e-mail marketing services offer you a legitimate way to reach customers who are actually seeking your services.

When it comes down to your bottom line, opt in e-mail marketing is always the way to go.  This process may be a bit more time consuming and could potentially be a bit more labor-intensive, but the benefits far outweigh the detriments.

Bill Clemens

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4 Steps To Generate Leads With A Sequential Autoresponder

As an internet marketer, unless you are dead and buried, you already know how effective a tool a sequential autoresponder can be. However, there is one way to use it that you may not have thought of, and then again you may have and decided against it.

To be straightforward this particular online marketing strategy has been around awhile. But, because it’s so simple many folks, like you perhaps, have said it doesn’t work, it’s worn out, and it’s no longer effective. If you have been one of those, you may need to rethink your position on this marketing tactic. Here’s why!

Millions of new users come on line each and every day. The primary reason most of them come on line is to learn something new or get information that will help them solve a problem. These “newbie’s” to the internet have never been exposed to this marketing tactic. So in today’s modern internet marketing vernacular it’s “an evergreen marketing tactic”. Now let’s get on with it.

Step 1: You need to set up another project directory on your Internet site. Come up with a universal password and user name which your present opt-in list folks will use and the new subscribers to your list. Name your new project “My Magic Steps To Astounding Weight Loss …” or something else which makes them want it. The next step may be the hardest part of the whole sequential autoresponder marketing tatic.

Step 2: Take the time to find some really valuable reports, eBooks, articles, scripts (are good), videos or perhaps software (Of course it must fit your niche market). Upload to your new directory for your subscribers to get hold of. Make sure it’s free.

Step 3: Very Important! Prepare a short series of autoresponder messages (3 or 4) to go out to your list. They should create a buzz about what’s coming from “My Magic Steps To Astounding Weight Loss …”. If possible each of these messages should have a tidbit of good solid information. Naturally they will be in sequential order with the buzz building to cresando. Space them out over a week. In fact your sequential autoresponder will distribute them in the order you set them up in.

Step 4: Write an intriguing and curiosity arousing conversational “sales page” about “My Magic Steps To Astounding Weight Loss …” You must include the fact that this information/whatever are free. To make this tactic really work for you set a time limit or the number of people you are going to release this to. Make subscribers feel they are taking part in a very personal and private event.

A word of caution here! Don’t make the mistake of not shutting down your offer when you reach the total number of people or the deadline date. You could damage your crediability with your new subscribers and your old subscribers. When that happens you may find yourself losing leads instead of gaining them.

Dedicated To Your Success,

Bill Clemens

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Email Marketing Design  Create The Best Campaign Possible

Creating a successful email marketing design depends upon a few key points.  The first key is to keep it simple.  If your email contains a flashy attention-grabbing window of opportunity, but no real content, you’re not going to get the results most businesses desire.  People steer clear of the gimmicks, so if your current campaign is ‘gimmicky’ you may want to consider revamping.  If you make the decision to revamp consider the following.

Try a simple email newsletter. The reason for this is a recent report by Nielson Norman Group, the average e-mail user only reviews and Internet newsletter for an average of 50 seconds.  Whereas, marketing campaigns boarded by e-mail only hold the reader’s attention for around four seconds. As you can see the newsletter format will hold your average readers attention 10 times more than the normal email. Which in turn brings us to the actual design of the newsletter or the e-mail.

It’s important to create a simple email marketing design that both captures the attention but also keeps the attention.  The simple truth is that most consumers and e-mail users only read a fraction of the e-mails they receive.  The rest of the e-mails that they actually open are merely scaned for content.  Depending upon the individual, different advertising dynamics are found appealing.  For this reason, you’re e-mail newsletter or advertisement should appeal to each of these demographics.

Aside from simplicity, an effective email marketing campaign will utilize ASIC principles of design.  By promoting contrasting colors to draw the eye and call readers to action over the amplification of certain statements.  You may also want to consider the very e-mail inboxes from standard for e-mailing sources. For example Hotmail and AOL both offer varying standards when it comes to opening e-mail.  It’s a good idea to use colors and fonts that will be visually appealing in any e-mail genre.

Most e-mail forums have moved on to the concept that design segment should not contain more than 200 to 300 pixels.  This means that your e-mail design should not be disproportionate.  Try to ensure that you’re marketing design has a smooth flow and is distributed evenly for the entirety of the content.

There have been countless studies on how most Internet users read e-mail and various documents throughout the web. Your  desire should be to gain reader attention and you can be sure to do this by using an e-mail marketing design.  The most effective design is constructed around a five second view of any page.  That means any information put on your page should be readable/scannibal within a five second time constraint.

It’s a good idea to use your knowledge. When it comes to marketing and media, to ensure that your message takes up less real estate than standard e-mail advertisements.  If your e-mail add takes up too much space or comes across too spammy, most ISPs will automatically filter it out as junk.  The imagery you placed inside your e-mail should convey a rapid message, don’t make the mistake of using photos and logos for mere beautification.  To make the most of your marketing campaign ensure that your pictures says something besides “I’m pretty”.

E-mail marketing is a rapid response industry.  This means you must be certain to give your potential clients every opportunity to make contact with you.  You can be easily contacted via contact information placeed within your messages.  Be sure to include links to your site, your address information, your phone numbers, your fax number and any other information that can be used to contact you on a daily basis, in every e-mail that you send to potential clients.

Let’s face it! Without the proper email marketing design your email camapaign may well be predestined to fail. Knowledge is power! Use what you have learned here and from other resources well and your email campaign will stand a much better chance of adding profit to your bottom line.
Dedicated To Your Success,

Bill Clemens

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Profitable Autoresponders And Shopping Cart Integration

How important to your Internet marketing are autoresponders and shopping cart intergration? I’m hear to tell you if you don’t have one on your website, you’re leaving big money on the table. In fact you may even be dooming your online web marketing site to total failure. Harsh words! Right? But it’s true.

One of the most important things you want to do when a customer hits the buy button, on your site, is to let them know their purchase has gone through and thank them for shopping with you. This can be accomplished with a simple autoresponder e-mail almost faster than you can blink your eyes. However, that’s not the end of your message or at least it shouldn’t be. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store.

A very effective way to capitalize on the “thank you” message you send out is to mention related accessory items to the product they just purchased. An example of this would be if your customer purchased a name brand pair of shoes, you would want to offer them a matching hand bag by the same designer. To make the offer even more enticing to your customer be sure and mention a discount off the accessories.

Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. You want your customer to have a “Hallmark” moment with their purchase. They need to feel they are the most important person on your on line store and no one else matters but them. Take the time to have a very special message prepared for your autoresponder and shopping cart integration.

Frankly, if you’re not a good writer, you should hire someone who is a professional writer. Make sure this particular writer is experienced in writing warm and fuzzy messages. Although it is an added expense it is a onetime expense only. Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message.

Now for a note of caution! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your autoresponder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want them to feel they are special in your eyes and if your not careful you can wear out your welcome. Two or three messages a month wil keep your name in front of them and an occasional 4th or 5th time when you have a super deal for them.

Properly worded e-mails will work magic for your bottom line. Very simply it will allow you to form a long term relationship with every customer. With just a little customization of your e-mails, the importance of your autoresponder and shopping cart intergration will become apparent every time you look at your bottom line.
Dedicated To Your Success,

Bill Clemens

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5 Benefits Of Internet Marketing With Article Marketing

People always want to know if article marketing works, and I always tell them the same thing. If you are serious about internet marketing, and increasing traffic to your website by any means necessary, one of the avenues well worth considering is that of article marketing. Article marketing involves using content that is keyword rich, informal and easy to access to draw potential customers and visitors into your website. There are numerous benefits associated with using internet marketing through the act of article marketing, five of which are outlined in detail below.

1 – Through article marketing you are providing additional avenues for potential customers and other visitors to find your website because you are creating additional links to your website on highly trafficked websites. The more avenues there are for potential visitors to find you, the more likely you are to be found.

2 – Through article marketing, you are building inbound links to your website. These inbound links are one-way links, which makes them the most advantageous type of linking for search engines like Google to follow. If your search engine page rank matters to you, then creating these inbound links is an important part of marketing your website, and article marketing can allow you to achieve this quickly and effectively.

3 – Article marketing allows you to build a name for yourself. Most article syndication websites have biography sections where you can share information about yourself and your niche. By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.

4 – Article marketing is free, which is one of the best benefits. You are getting your content out there, spreading the word about your website to the world, and it does not cost you a dime. By putting your content out there, you are building powerfully on your traffic potential, and submitting your content to article directories will not cost you anything but some of your time when putting your articles together to submit.

5 – Article marketing allows you to make excellent use of keywords, because you are writing about something that relates to your website. When you create links and get your name out there in content that is rich with relevant keywords, it will increase the SEO capabilities of your site, and allow you to build a powerful correlation between the information that you are offering in your article, and the capabilities of your website. Customers will have one of those eureka moments when they realize that they can travel to your site for more of the same excellent information, and this is an outstanding way to draw in new visitors from a highly respected source for information.

There are numerous other benefits associated with internet marketing through article marketing, but these should jump start your thinking processes when it comes to crafting articles to bring new visitors to your website. If you are serious about internet marketing, writing articles for syndication for the purpose of article marketing is certainly an advantageous way for you to go.

Dedicated To Your Success,

Bill Clemens

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How To Write An Article For Internet Marketing

Article marketing is a concept that can greatly boost the capabilities of a website, but unfortunately getting started with it tends to feel tedious or overwhelming. Article marketing is not a difficult task, however, so if you are serious about utilizing this form of internet marketing, the following the steps outlined below will give you a good boost in the right direction.

Here is the basic information that you need to know when you want to learn how to write an article for internet marketing:

1 – The first thing to know is that article marketing has numerous objectives. The first is to generate keyword driven content that relates to your niche. The second is to create a link back to your website that search engines and potential visitors can follow. The third objective is simply to get your name out there as an authority on whatever subject you are trying to sell. All three of these objectives are important and should be considered when writing an internet marketing article.

2 – Internet marketing articles can range significantly in word count, but readers tend to prefer articles between 450 and 750 words. Your article should use friendly and easy to read language, small paragraphs and headers to break up the text whenever possible.

3 – Your article should focus on a topic relating to your website, and it should primary intend to inform potential readers. If the people who read your article feel like you know what you are talking about, they will travel through your link to your website to learn more information on the topic.

4 – If you really do understand your niche or product, writing about it should not be difficult. If you are not sure where to begin, visit online article syndication websites to get a feel for what is already available online and proceed from there. If you still need assistance, consider contacting a professional copywriter to help you put your article marketing content together. Article marketing is such a vital part of attracting visitors to your websites that you really need to get it right.

5 – Once your article is written, make sure it includes a call to action that invites readers to visit your website for more information. This will be at the bottom of your article, and should include a link to your website.

When your article is submitted to article directories, it will allow people searching for information on the topic to find the information you are providing. If they are impressed with your level of expertise, they will follow your link back to your website for more information. Article marketing is an excellent way to build traffic to your website while providing valuable links to build page rank in search engines like Google, while simultaneously building your reputation as an authority on the subject at hand. If you are not already participating in this vital form of marketing for your website, you could be missing out on traffic that simply does not know how or where to find you.
Dedicated To Your Success,

Bill Clemens

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How To Make Money Teaching E Commerce

If you understand the concept behind e commerce, that its simple definition is the electronic exchange of goods or services, you can making money teaching e commerce to business owners.  You can do this in several different ways.

If you already have a website set up for any kind of e commerce, you can use that as an example to show other business owners.  In your local community there are several small businesses who might not yet have an Internet presence.  You can contact these business owners and discuss with them their need to put their presence online, even if just to offer information to those who might be searching on the products they have for sale, even if they don’t plan on selling any items through their website.

Small local businesses have their regular stable of customers, but they need to constantly bring new customers in as well.  Even if the business owner doesn’t want to put items for sale online and deal with that aspect of the business, a website that offers information to Internet searchers can increase their business.

With some study of Internet marketing and search engine-operation including how keywords figure into search results and search engine rankings, you can offer the business owner the relevant information for a fee.  You can charge for a consultation in which you lay out a plan for the business owner to create a presence online to draw in more customers.

If you’re thinking that teaching e commerce is something you’re not qualified to do, consider that there are dozens, maybe hundreds, of e commerce packages already available online.  For one price, a business owner can purchase a website hosting plan, an advertising package, information about how to promote and rank high in the search engines, and create the website, usually with the help of software that does all the technical work for you.  You don’t even have to understand most of what the package offers, in order to profit from it.

If you understand e commerce, and can convey a little information to the business owner about how a good website can increase his business by teaching him e commerce and the advantages it has over regular commerce, you can profit from the packages that other people have already created through affiliate marketing.

One of the ways the people and companies who create these all-in-one packages sell so many of them is through affiliate marketing. This is a simple concept—they create the package, then they allow other people to promote the package for them.  When a package is sold thanks to the effort of someone else (tracked by the link the purchaser used to get to the package) the seller, known as the affiliate marketer, is paid a percentage of that sale.

Once you follow the directions at the site of the package you want to market, you can market it online, and also profit by teaching e commerce and selling packages to local businesses. BTW if you have any questions feel free to shoot me an email.

Dedicated To Your Success,

Bill Clemens

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Buying Email Marketing Lists Yes Or No

Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?  Many people succomb to the pitfall of ‘buying’ email marketing lists.  Don’t make the same mistake.

You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.  Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts.  A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message.

Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.  What do you do? Use these next 8 ideas to get the ideas flowing and build your own targeted list.  Remember, your primary goal should be to send emails to people who actually want to hear from you.

The big question, “where do you find these people?”  Your best bet is to start with diverse marketing methods and pay attention to your web traffic. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.

1.    Your Webpage– request individuals sign up for your guestbook your online electronic magazine your newsletter, your offer for a free report or book and any contest that you have to offer. Be sure and put this opportunity on every page of your web site.

2.    Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.When you design your postcards, be sure to request that people visit your site and sign up to get valued information and relevent messages.

3.    Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients.  Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).

4.    Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.  Most brokers will provide this service for an average of $.10 to $.15 per e-mail message.

5.    Get out There and Hoof It – this is a great opportunity for students who are off during the summer.  Send students door-to-door to business, offering information exchange for e-mail addresses.

6.    Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.  On contest entry forms request e-mail addresses as method of approval for contest entry.

7.    Get Physical — if you operate a physical store, be sure and request the customers provide you with their e-mail address at checkout.  You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.

8.  Join a Giveaway event,  just look in Facebook under groups (Click Here for my group). Or just Google the term Giveaway Events trust me they are always happening. Look for the right niche that fits what you want to market (ie. Golf, Pet Care, ect.). Or just join my mailing list abaove and I’ll keep you filled in on all the latest events.

As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort too buying email marketing lists.

Dedicated To Your Success,

Bill Clemens

Copyright (c) 2009 Alan Gillies

Business consultants can be an invaluable resource to your organisation. But before taking on a business coach, executive coach, or exploring executive management training, it’s essential to go through a self assessment to discern whether you’re ready and able to be receptive to business coaching strategies.

One aspect of business coaching that is difficult to grasp is communication. Although you think you’re prepared to deal with your weaknesses and improve upon them, you haven’t yet completely realized the fact that you can’t do everything on your own. A business coach or executive coach can ease your concerns and help you understand that admitting you need professional advice is not a sign of weakness, but rather shows smart business thinking. In fact, all types of businesses, from home based to large companies, are turning to business consultants to improve their communication skills and enhance profitability.

The key factor to business coaching is determining whether you are ready. Before making contact with a business coach or executive coach, here are a few basic questions to think about: Are you ready to be helped? Are you prepared to accept what a business coach or executive coach says, even if it’s something you don’t want to hear? Are you ready to grow to the next level and take executive management training?

Business coaching explores the subtle details of your communication strategies and the way in which you presently conduct business. Here are some additional self assessment questions to think about: Are you adaptable to change? Are you open to trying new things?

Often times, business consultants will create a plan that might require putting additional resources into your business. Are you prepared financially to add more employees, purchase new equipment, or designate money towards marketing or advertising?

One benefit to executive management training is that it encourages you to think out of the box and to tap your creative side. Consider these questions: Are you ready to refocus your time and efforts? Are you willing to foster open communication throughout the entire business organization?

When hiring business consultants, you work with them on various areas, such as new concepts, executive management training and communication skills. Are you prepared to invest the time into these sessions? Are you willing and able to do extra work assigned? Will you be accessible for your coaching?

In doing a self assessment, consider your communication skills. Do you recognize the importance of communication in everyday business dealings? Are you ready to learn new ways of communication that will better position your company for success? Are you prepared to learn new communication skills?

Studies show that the cost for business consultants pays for itself tenfold in return on investment. But are you ready to pay for a business coach or executive coach? Are you ready to budget for executive management training for you and your management team? Are you open to paying for communication skills workshops for your employees?

If you answered “yes” to all these self assessment questions, then you are ready for business coaching and recognize its value towards achieving business success.

Alan Gillies is the Managing Director of the L2L Group, specialising in providing Executive Coaching, Training and Consultancy Services to Businesses across the Globe. Want to learn more about these business success strategies? Get Alan’s popular FREE Business Pack today!

Article Source:http://www.articlesbase.com/business-articles/how-to-know-if-a-business-coach-is-right-for-you-957205.html